Ep. 11. How to Build a Brand That Feels Like You—and Sells for You
🎙️ How to Build a Brand That Feels Like You—and Sells for You
Giving “branding” a vibe check. Because your logo isn’t the problem—your brand identity gap is.
In this episode of The Modern Wellness Podcast, we’re diving deep into the “M” in the Modern Wellness Method: Money—and more specifically, Magnetic Branding.
We’re talking about what most people get wrong when it comes to personal branding and why feeling stuck in your content, plateaued in your income, or burnt out in your business might not be a strategy issue—it might be an identity one. If you’ve ever wondered why someone with less skill and less experience is attracting aligned clients and cash flow while you’re still second-guessing your bio or Canva graphics… this episode is for you.
✨ Your brand is more than visuals—it’s a vibe. It’s how people feel when they land in your world. And when your brand finally catches up to your evolution? You stop selling from survival and start showing up in your main character energy.
🔥 IN THIS EPISODE, YOU’LL DISCOVER:
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Why being “the most qualified” doesn’t guarantee being the most chosen
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How your brand identity gap is costing you energy, leads, and income
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Why consistency in your brand isn’t cosmetic—it’s currency
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The real reason your content might not be converting (hint: it’s not the algorithm)
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What Alex Hormozi, Chris Do, and Dan Martell are getting right—and how you can apply it, your way
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The exact process we use inside Unlimited Fix when rebranding entrepreneurs for their next level
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Why building a brand rooted in your story, energy, and values changes everything
⚡️ MAIN CHARACTER MOVES:
1️⃣ Do a Brand Audit – Look at your content, website, and offers. Ask: Does this reflect who I am now—or who I used to be?
2️⃣ Write Your Brand Story – Your origin. Your beliefs. Your mission. Your future. Anchor your messaging in truth, not trend.
3️⃣ Clarify Your Brand Values – Choose 3–5 values that shape how you post, lead, and serve. Alignment creates magnetism.
4️⃣ Create a Brand Energy Ritual – Scent, soundtrack, outfit, lip gloss—whatever gets you in your zone. Main character energy is felt.
5️⃣ Start Showing Up Now – Not when the photoshoot’s done. Not when your IG grid is curated. Now. Progress over perfection.
🌟 KEY TAKEAWAYS:
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You don’t need to be everywhere. You need to be clear.
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Your dream clients choose you based on how you make them feel.
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Your brand is your shortcut. It should work harder than you do.
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Burnout often comes from branding the wrong version of yourself.
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You are the brand. And the more you own that, the more powerful you become.
🔗 RESOURCES & LINKS:
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Work with me: Brand Check
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Follow on Instagram – @thekatherinemarie | @themodernwellnesspodcast
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Tag this episode using #modernwellness and #maincharacterenergy
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Leave a review & share what resonated most—you never know who needs your reflection 💫